Google are going to try to improve searches by using a new algorithm which they have named Caffeine. It was released on June the 8th and it promises to improve the quality and speed of search results. When a change like this comes it can cause a lot of worry among those who depend on SEO to promote their web content. So how will Google Caffeine affect SEO? Is the drawing board going to be calling us all back?
Well at the moment, it does not look like we have to worry. Google Caffeine has now been up and running for over a week and there has been no real noticeable change as to how things are appearing in search engines. There haven’t been any stories about people who were at the top of the search engines, suddenly disappearing off the page. So even though Google Caffeine may yet have an impact on SEO it does not look like there is going to be any immediate changes or problems.
The main aim of Google is to try to improve their service to website visitors by ensuring that they provide quality results which are useful to the internet surfer. And unless they take time to keep doing this, they could be overtaken by a newer search engine. Because Google are not going to stop with this it is important for us to realise that quality of our sites is more important than SEO. This current change might not have caused too much of a stir but the future of doing well on the web will be all about providing content the visitors actually want. In order words we need to stop trying to please the web crawlers and algorithms and focus more on pleasing our visitors – that way we just can’t lose.
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