Black hat SEO can be a very tempting route for those of us struggling to get visitors to come to our websites. When it comes to SEO techniques there are some which are approved by the search engines and these are called white hat SEO but black hat SEO is when you use techniques which are against the terms of service of the various search engines. While no one can doubt the effectiveness of black hat SEO, it has to be said that it could be very harmful to your site if the search engines banned your website because you were using these techniques.
What Way Does Black Hat SEO Work?
There are a number of different black hat techniques which can be used in promoting your site and they will all fool the search engines into ranking your site higher. And if you use any techniques which might fool the web crawlers it could mean your site getting banned. Here are some of the most popular black hat SEO techniques.
- Too many keywords. This means that the pages of your website are full of keywords which will attract the web crawlers. While surfing the internet, you have more than likely come across some websites like this. You probably clicked on a link which took you to a barely legible page but where the words you had searched for are clearly there for all to see.
- Doorway pages. This is when there are two different versions of a page; the one that the web crawler sees and the one that the visitor sees. The page for the web crawler will be something that will please it, however it will not be a representation of what was read by the visitor.
- Invisible text. This is text that the reader can’t see but is just for the benefit of the web crawlers.
Using black hat techniques can be very risky even if they might be beneficial to your website initially. Some people do seem to get away with it, but there is always a danger with this type of SEO.
When setting up a website it’s important to have great Search Engine Optimisation. There are many things a good SEO company can do for your site, including Article Marketing. Don’t play Russian roulette with your site, so get a good SEO company in to help. SEO isn’t the only thing you should think about though because, Web Hosting Reviews are vital as well.